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Our Story

“I am thrilled, after having successfully revived the historic Graham brand in 1995 and created the Alex Benlo watch brand in 2015, to be able to offer something new. In 2017, I decided to create Charles BowTie™, a new watch brand inspired by what I believe are key values for most people.

My focus is on the power and beauty of a colourful dial; on the British sense of understated luxury, as illustrated by a slim watch case; on the excellence of Swiss design and on the subtle versatility of easily exchangeable leather and NATO straps, all of it at an affordable price. I want our family brand, Charles BowTie™, to espouse a noble purpose by investing in paperless media, supporting noble causes and noble individuals and investing our energy in projects to make the future more beautiful for all. The recipe may sound simple, but it still took me 2 years to realize.

I am genuinely proud and delighted to present Charles BowTie™ Watches, which I believe will enhance your own sense of noblesse with a touch of class and offer an affordable entrée to the world of luxury.”

- Eric Loth (CEO & Founder)

 

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Elegance

After months of prototyping and design, we have finally succeeded in creating a collection that reflects both our values and our take on elegance. In our opinion, elegance is not only a question of style; it is above all a question of attitude. 

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Technique

A Charles BowTie™ watch is not just a design. It is, above all, a quest for quality and finesse. With its ultra-slim profiles and Swiss parts, our Kindgom Collection guarantees high quality and durability in a refined case.

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Swiss company

Our company operates from offices in La Chaux-de-Fonds, Switzerland, a major global watchmaking centre. Our watches are shipped from our premises directly to you without expensive intermediaries. Thanks to our 100% Swiss management, we never take our eye off the essential principles of great watchmaking – namely quality and finish details.

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Fast & secured delivery

We deliver Worldwide in 2-4 business days thanks to our partner DHL Express.

We guarantee your 100% satisfaction and customer support 24/7

Free & easy returns

We offer any returns within 14 days from your home or in the nearest DHL pick up point.

Noblesse is risk free.

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